Senior Product & UX Designer
A hands-on design leader with 10+ years shaping banking, fintech, and enterprise SaaS. I connect customer insight, AI-assisted exploration and hands-on prototyping with product decisions.
Explore my workBengaluru, India · Experience across India & UAE
AI in my
design practice
A decade of building
with ambitious teams.
Selected work · 01, 04
Product design, UX research and design leadership across enterprise SaaS, B2B fintech and digital banking.
Bringing Custom Metrics creation into Intuit DevPortal through familiar DevOps patterns, guided choices and in-place feedback.
60% pilot adoption following the code-first MVP
Read case study
Redesigning Secure Ground Transportation within Amazon’s broader employee travel platform.
50% less time from request to confirmation
Read case study
From a changing business model to a launched spend platform. Product strategy, hands-on design, and team leadership.
From research to launch · 20 waitlist customers onboarded
Read case studyMaking automatic recharge for Dubai’s road-toll service easier to find, understand and manage within RAKBANK.
Validated with Salik users · Launched
Read case studyA little about me
My route into design started with business. While studying for my MBA at IBS Ahmedabad, I co-founded KitaabMarket. Talentsin followed in the early years of my career. Building these ventures taught me to connect customer needs, product decisions, and business goals.
Since then, I’ve worked across banking in Dubai, a fintech startup, Amazon’s internal platforms, and developer tools at Intuit. I’m comfortable shaping the direction, working through the detail, and helping a team bring it to life.
At Xpence, that meant hiring and leading a remote team while staying hands-on with the product. At Amazon and Intuit, it meant bringing research, operations, and engineering into decisions about complex workflows.
How I work
A way to connect research, product decisions, delivery, and what happens after launch. I adapt the depth of each step to the problem and the team.
Listen to customers and stakeholders. Understand the task, the context, and the friction.
Use NotebookLM to connect themes across source material, then check the evidence and define opportunities with the team.
Explore directions with Gemini and Figma Make. Use Codex and Claude Code to build working interactions for review and testing.
Test with people, learn where the design breaks down, and refine it with the team.
Work through the implementation detail with engineering and stay involved through launch.
Use product metrics and customer feedback to decide what should improve next.
Experience
Senior individual contributor.
Hands-on design leader.
Senior UX Designer · Contract
Contract engagement through First Meridian. Designed Custom Metrics creation and management in DevPortal, with a code-first MVP and a subsequently launched Visual Query Builder.
Jun 2025 - Present
Bengaluru, India
Independent Product Designer
Delivered a family-banking design prototype in four months, supporting pre-seed fundraising and a banking-partner MoU. Also designed onboarding and core flows for a résumé and portfolio concept.
Oct 2023 - May 2025
Remote
UX Designer II · Payroll
Led design for Secure Ground Transportation and Reflect, and co-designed Trail and employee payroll workflows. SGT time from request to confirmation fell from 36 to 18 hours.
Sep 2021 - Oct 2023
Hyderabad, India
Head of User Experience
Built and led three remote designers while staying hands-on. Led the card MVP, then invoicing and team modules launched during my tenure, supported by a design system with right-to-left patterns.
Jul 2019 - Aug 2021
Dubai, UAE
Senior UX Designer
Owned UX and UI for web and mobile banking, improving transactional flows and establishing design guidelines across the digital banking team.
Jan 2015 - Jun 2019
Dubai, UAE
MBA · Marketing
ICFAI Business School, Ahmedabad
BBA · e-Business
Integral University
Continued learning
UX writing, accessibility & information architecture
Recommendations
from LinkedIn
“Zohdi is a very balanced person and approaches most difficult problems with his acute analytical thinking and creativity. He has helped revamp the entire customer journey (RAKBANK) both on the online and mobile banking. In a very short span he has proved to be a valuable asset for the organisation and is the go to man for all digital experience.”
Raza Jamal
Director , Product & Experience, Tangerine Bank
