Designing for
Clarity.
Building for Scale.
10+ years designing fintech, banking and enterprise products for millions of users — from RAKBANK in Dubai, to secure travel for 1.5M+ Amazon employees, to developer tooling at Intuit.
My everyday friends
at the craft table.
Case Studies
Building metrics
shouldn’t require
a PhD in PromQL.
Eliminated YAML barriers for 1,000+ Intuit developers — designing a dual-path metric builder that reduced MTTR by 30% and drove 60% adoption growth in 3 months.
Safely Fly-in, Fly-out:
Redesigning Secure Ground
Transportation for Amazon
Turned a 36-hour ordeal into a 15-minute experience — redesigning SGT booking for 1.5M+ employees traveling to high-risk locations worldwide.
Smart Spend,
Seamless Control:
Gulf’s First B2B Spend Platform
Designed the Gulf’s first smart business spend platform for freelancers and SMEs — from zero to funded startup in 18 months.
Beyond Pixels —
a journey through
design & business.
My journey into design wasn’t a straight path — built on curiosity, problem-solving, and a desire to create impact. During my MBA at IBS Ahmedabad, I co-founded KitaabMarket — my crash course in understanding where design meets business.
Wearing multiple hats — founder, strategist, marketer and designer — taught me that great design isn’t just about aesthetics; it’s about solving real problems.
My Process:
STRIDE
Design is a verb, not a deliverable. Every project follows the same north star: understand deeply, design deliberately, validate ruthlessly.
From stakeholder interviews to post-launch analytics — STRIDE is the framework that keeps me grounded when requirements shift and timelines compress.
Deep qualitative & quantitative research, interviews, contextual inquiry.
Insights into clear problem statements and opportunity spaces.
Wireframes, visual design, and high-fidelity prototypes tested with real users.
Via usability testing and continuous improvement based on real feedback.
Final design to engineers with meticulous handoff — I collaborate until launch.
Post-launch using UX metrics and analytics to drive continued improvement.
Kind words from
people I’ve worked with.
“Zohdi is a very balanced person and approaches most difficult problems with his acute analytical thinking and creativity. He has helped revamp the entire customer journey (RAKBANK) both on the online and mobile banking. In a very short span he has proved to be a valuable asset for the organisation and is the go to man for all digital experience.”
“Zohdi is an exceptional design leader with a rare mix of creativity and strategy. During our time working at Xpence he transformed complex fintech concepts into intuitive, user centric designs resulting in an increased user engagement. Highly recommend him for exceptional product design!!”
“Zohdi’s creative skills is appreciated right on the top. Zohdi’s strong product development domain knowledge & business ownership attitude well justifies his experiences & qualifications. I strongly recommend Zohdi’s product development skills to businesses looking to build great products and fulfill their vision.”
Every story has
layers.
Beyond what’s captured in case studies — there are challenges, failures, and breakthroughs that shaped each project. I’d love to share the full story.
zohdi.rizvi@gmail.com