My journey into design wasn’t a straight path, it was built on curiosity, problem-solving, and a desire to create impact. During my MBA (Marketing) at IBS Ahmedabad, I co-founded my first startup, KitaabMarket, followed by Talentsin, in the initial years of career. These ventures weren’t just businesses; they were my crash course in building, scaling, and understanding the intersection of design and business.

Wearing multiple hats—founder, strategist, marketer and designer, taught me that great design isn’t just about aesthetics; it’s about solving real problems. From crafting intuitive user experiences to aligning design with business goals, I became a hands-on designer who understands both the numbers and the nuance.

Since then, I’ve spent nearly a decade designing fintech and banking products, working with startups and enterprises alike. Whether it’s launching corporate card platforms, streamlining financial tools, or creating user-first experiences, my approach remains the same, designing not just for users, but for impact.